Where Sport Meets Ritual.
Yerba Madre x Sport Campaign Creative & Media One-Sheet
Yerba Madre, the nearly 30-year pioneer of regenerative organic yerba mate and category leader with 89% of mate sold in America, was building something new in 2025 — a full sports division. The brief was to help tell that story to media and influencers in a way that felt as culturally credible as the brand itself.
The deliverable was a two-page media one-sheet. The challenge was making something that felt like a genuine sports manifesto, not a sponsorship deck.
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The Brief
Communicate why yerba mate belongs in sport — not as a trend, but as a 3,000-year-old ritual that elite athletes have always known about. Position Yerba Madre as the brand finally bringing that story to North American sport culture, with the World Cup on the horizon and an expanding roster of NBA, soccer, action, and Olympic athletes behind it.
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The Identity
A clean, compelling two-page design built to work digitally and in print. Visually on-brand and sport-forward — striking enough to stop a media contact, credible enough to land with an RD or performance nutritionist. Every design decision was in service of the story, not just the brand.
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The Story
The one-sheet walked through mate's roots in global futbol culture, the performance science behind the plant, Yerba Madre's founding story and B Corp credentials, and a forward-looking close inviting media into the next chapter of sport performance culture in America.
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The Timing
Delivered ahead of a major sports marketing push that would go on to include All-Star Weekend activations, World Cup presence, and a 2026 athlete roster spanning basketball, soccer, surfing, skateboarding, climbing, jiu-jitsu, and BMX.
