aura cannabis-infused spirits

Branding, Packaging, Visual Identity, Copywriting, Art Direction, Product Photography, OOH Campaign, Video Production

Aura Cannabis-Infused Spirits was a full brand launch from scratch. We built everything from the ground up: logo, visual identity, packaging, and copy. The brand was designed for a generation choosing cannabis over alcohol and not compromising on fun or flavor to do it.

The campaign concept tapped into 70s nostalgia as a nod to the countercultural roots of cannabis culture, while keeping the energy fresh, joyful, and unmistakably modern. Think sun-soaked gatherings, vibrant color, and the kind of good time that does not need a hangover.

We art directed the product photography, collaborated with Good Spirits Picture Co on video production by co-developing the storyboard together, and led the full OOH campaign and copy across every touchpoint.

In collaboration with Aurange Creative and Good Spirits Picture Co.