eharmony: ‘every 14 minutes’ campaign

Campaign Creative Direction, Video Production, Website, Display Ads, Email

The "every 14 minutes" campaign was built almost entirely in-house on a lean budget. I directed two video spots from concept through final cut — writing scripts, casting talent, working with a small production company, and handling all post-production including graphics, music, and voiceover. The campaign extended across the full digital ecosystem: homepage and landing pages, display and mobile ads, email flows, and social assets, all carrying the same brand voice and visual system.