A Brand Built From Scratch
Golaa — Brand Strategy, Identity & Packaging
Golaa is a functional chew brand built from the ground up — name, tagline, positioning, visual identity, packaging system, and campaign imagery, all created from scratch.
Three SKUs, each named for a state of being: Lift, Reset, Ground. Spiced flavors rooted in cultural warmth. A character that moves through life the same way the brand does, in rounds.
Where wellness meets culture, playfulness, and a little bit of grounding.
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The Brief
Most wellness brands play it safe. Golaa was built for the space in between — functional and effective, but warm, cultural, and full of personality.
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The Brand World
From the rounded wordmark to the tagline "Life moves in rounds, so do we," every decision was made to feel like a daily ritual worth looking forward to, not just another supplement.
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The System
Three SKUs, three states of being. Lift, Reset, Ground — each with its own color, flavor profile, and character expression. Built to work individually and together.
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Campaign Creative
A selection of visuals exploring what Golaa looks like in market, at retail, and in the wild. Created using AI as a proof of concept for the full brand world.
